The Alfred Knight Awards

Recognizing excellence in Maryland health care strategy and communications.

March 27, 2009
 

Alfred Knight Awards Winners
 

ADVERTISING - SINGLE AD - PRINT

FIRST              Montgomery General Hospital            Pediatrics/ED Awareness

ADVERTISING - SERIES - PRINT

FIRST              Mullin/ Ashley Associates, Inc.            Anne Arundel Medical Center -  Expansion Ad Campaign

ADVERTISING - RADIO

FIRST              Washington County Health System   Weight Loss

ADVERTISING CAMPAIGN - <$75K

FIRST              Mullin/Ashley Associates, Inc. Atlantic General Hospital 30-minute ER Promise

SECOND        MedStar Health           Good Samaritan Hospital Diabetes Campaign

ADVERTISING CAMPAIGN - $75-150K

FIRST              MedStar Health           Arnold Palmer SportsHealth Center at Union Memorial Hospital

SECOND        Carroll Hospital Center           2008 Carroll Hospital Center Cardiac Care

ADVERTISING CAMPAIGN - >$150

FIRST              MedStar Health           Franklin Square Hospital - Look Inside the Square *

SECOND        John Yuhanick Associates      In Days, Not Weeks - The St. Agnes Breast Center

ANNUAL REPORT 

FIRST              Carroll Hospital Center           Carroll Hospital Center

SECOND        Devaney & Associates, Inc.    Medical Mutual 2007 Annual Report

CAPABILITIES COLLATERAL - <$20k

FIRST              Upper Chesapeake Health      Upper Chesapeake 2009 Calendar

SECOND        MedStar Health           Visiting Nurse Association Puzzle Club

COMMUNITY RELATIONS - ONE-TIME EVENT

FIRST              Franklin Square Hospital Center         Back to School Rally for Health

COMMUNITY RELATIONS - SERIES

FIRST              Harbor Hospital           Community Seminar and Screening Program

SECOND        Devaney & Associates, Inc.    OrthoMaryland Community Outreach Program

DIRECT MAIL <$1

FIRST              MedStar Health           Harbor Hospital Cosmetic Surgery

SECOND        MedStar Health           Union Memorial Hospital - Lake Falls Adult Medicine Specialists

DIRECT MAIL >$1

FIRST  MedStar Health           Diabetes Calendar/Brochure

SECOND        Carroll Hospital Center           Carroll Hospital Center Cancer Navigation

INTERNAL COMMUNICATIONS CAMPAIGN <$20K

FIRST              Franklin Square Hospital Center         Tobacco-Free

INTERNAL COMMUNICATIONS CAMPAIGN >$20K

FIRST              Holy Cross Hospital      Genesis Communications Campaign*

INTEGRATED MARKETING <$75K

FIRST              Anne Arundel Health System  Body parts - Urogynecology

MEDIA PLACEMENT - FEATURE STORY

FIRST              Anne Arundel Health System  Tragedy and Triumph

SECOND        Johns Hopkins Bayview Medical Center         Stolen Years

MEDIA PLACEMENT - NEWS STORY

FIRST              Anne Arundel Medical Center Annapolis Baby Watch: Five and Doing Fine

SOCIAL AND INTERACTIVE MEDIA

FIRST              LifeBridge Health     LifeBridgeHealth Facebook Site*

NEW PRODUCT OR SERVICE LAUNCH

FIRST              Johns Hopkins Bayview Medical Center         John Hopkins Memory and Alzheimer's Treatment Center

SECOND        Johns Hopkins Medicine         John Hopkins Otolaryngology at Green Spring Station

NEWSLETTER - CONSUMER

FIRST              Johns Hopkins Medicine         John Hopkins Health

SECOND        Johns Hopkins Bayview Medical Center         John Hopkins Bayview Health & Wellness News

NEWSLETTER - PROFESSIONAL

FIRST              Greater Baltimore Medical Center      M.D. Today

NEWSLETTER - INTERNAL

FIRST              Harbor Hospital           The Compass

SECOND        Mullin/Ashley Associates, Inc. Anne Arundel Medical Center - The Chronicle

SPECIAL EVENT <$25K

FIRST              Harbor Hospital           Harbor Family Reunion: When You're Here, You're Family

SPECIAL EVENT >$25K

FIRST              LifeBridge Health        10th Anniversary Celebration*

VIDEO PRESENTATION <$25K

FIRST              Harbor Hospital           Pediatrics Infection

VIDEO PRESENTATION >$25K

FIRST              BeaconFey, LLC        St. Joseph "Interview"*

WEBSITE

FIRST              Howard County General Hospital       www.hcgh.com

SECOND        LifeBridge Health         www.lifebridgehealth.com

HOT TOPICS - RECRUITMENT & RETENTION

FIRST              BeaconFey, LLC         St. Joseph Medical Center 2008 HR Campaign

HOT TOPICS - CUSTOMER SERVICE

FIRST              John Hopkins Bayview            Service Recovery Kit

HOT TOPICS - PHYSICIAN REFERRAL/MKTG

FIRST              Bonnie Heneson Communications     Howard County General Hospital Directory of Physicians  

*Denotes Best of Show Nominee 

 
  BEST OF SHOW WINNER  
  LifeBridge Health      LifeBridgeHealth Facebook Site
  Thank you to all that participated in the 2008 Alfred Knight Awards.