2011 Alfred Knight Award Winners
Vickie Rosen Best in Show
Johns Hopkins Bayview Medical Center
Intraoperative CT and New Operating Rooms Launch
Programs
Advertising Campaign between $75-150 thousand
Award of Excellence
Johns Hopkins Medicine
JH Heart and Vascular Institute Campaign
Award of Excellence
Good Samaritan/MedStar Health
Spine Center Campaign
Community Relations
Award of Excellence
Johns Hopkins Medicine
Head and Neck Screenings Program
Award of Merit
Franklin Square Hospital
Community Helps Define Care in New Patient Program
Direct Mail Campaign < $1
Award of Excellence
CareFirst BlueCross BlueShield
Provider and Physician E-Campaign
Hot Topics-Customer Service/Service Excellence
Award of Merit
Howard County General Hospital
Bringing Baby Home
Award of Merit
Good Samaritan Hospital
Always a Perfect 10
Hot Topics-Physician/Referral Marketing
Award of Merit
LifeBridge Health
Berman Brain and Spine Institute Physician Directory
Award of Merit
Devaney and Associates
Medical Mutual & Pro Ad 2010 Risk Seminars
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Hot Topics-New Product or Service Launch
Award of Excellence
St. Joseph Medical Center with Crosby Marketing Communications
shorterERwait.com
Award of Excellence
Franklin Square Hospital Center
Getting it Right: An Evening Just for You
Award of Excellence
Johns Hopkins Bayview Medical Center
Intraoperative CT and New Operating Rooms
Internal Communications
Award of Excellence
Franklin Square Hospital Center
Operation Clean Sweep
Integrated Marketing < $75 thousand
Award of Excellence
Bonnie Heneson Communications and Howard Hospital Foundation
A Holiday Tradition Made New
Integrated Marketing > $75 thousand
Award of Excellence
St. Joseph Medical Center with Crosby Marketing Communications
shorterERwait.com
Award of Excellence
Kaiser Permanente with Crosby Marketing Communications
KP Bridge Program
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Tactics
Advertising – Single/Print
Award of Merit
Spine Team Maryland at Doctors Community Hospital with Bonnie Heneson Communications
The Pain Stops Here: BHC Billboard Success
Award of Merit
Georgetown University Hospital and Washington Hospital Center
Wall Street Journal Transplant ad
Annual Reports
Award of Merit
Kenetics MarCom for the Primary Care Coalition of Montgomery County
Gardez Bien
Award of Merit
CareFirst BlueCross BlueShield
CareFirst 2009 Report to the Community
Award of Merit
St. Joseph Medical Center
2010 Cancer Institute Annual Report
Capabilities / Collateral
Award of Merit
MedStar Health Visiting Nurse Association
VNA Annual Calendar
General Brochure
Award of Merit
St. Joseph Medical Center
Cancer Institute Brochure
Media Placement
Award of Excellence
Greater Baltimore Medical Center
Medical Relief Connects Haiti and GBMC
Award of Merit
Good Samaritan Hospital
Dr. Robert Spence, Hero to Wounded Warriors
Award of Merit
Carroll Hospital Center
Pink Fling, Good Morning Maryland Segment
Award of Merit
Devaney and Associates
Eli the Cat Comforts Keswick Patients
Award of Merit
Devaney and Associates
Baltimore Sun Ask the Experts Column on Cold Weather Precautions
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Consumer Newsletter
Award of Excellence
Johns Hopkins Bayview Medical Center
Johns Hopkins Bayview Health and Wellness News
Award of Excellence
Greater Baltimore Medical Center
Greater Living
Award of Merit
St. Joseph Medical Center
Housecall
Award of Merit
Carroll Hospital Center
Hospital News
Award of Merit
Good Samaritan Hospital
Good Health
Internal Newsletters
Award of Merit
Good Samaritan Hospital
Good News
Award of Merit
St. Joseph Medical Center
Cornerstone
Award of Merit
LifeBridge Health
The Bridge
Professional Newsletters
Award of Excellence
Greater Baltimore Medical Center
Focus
Award of Merit
Good Samaritan Hospital
Physician
Social and Interactive Media
Award of Merit
Greater Baltimore Medical Center
Comprehensive Obesity Management Program
Award of Merit
Atlantic General Hospital with Mullin Ashley
AGH Hospital Wait Times App
Special Events < $25,000
Award of Merit
Calvert Memorial Hospital
Calvert Memorial Hospital 5k Breast Challenge
Special Events > $25,000
Award of Excellence
Good Samaritan Hospital
Hospital Week 2010 - Come Fly the Us
Video Presentation < $25,000
Award of Excellence
Montgomery General Hospital
Patient First
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