Upcoming ProgramsMSHSMD is committed to providing its’ members with a wealth of opportunities, including networking events, educational information, and highly relevant programs designed to explore the latest advances in health care marketing and development. The Girl Who Kicked the Hornet's NestWhen:Wednesday, March 14, 2012 8:30 AM -1 0:30 AM Where: Maryland Hospital Association 6950 Deerpath Road Elkridge, MD 21075 Speakers: Jerry Hobbs EVP/managing director, Prairie Dog | TCG Phil Smith, Executive Creative Director, Prairie Dog | TCG Don't miss this opportunity to hear two veterans of the healthcare marketing industry, Jerry Hobbs and Phil Smith, both of Prairie Dog, as they share true stories of fearless healthcare marketers who stepped outside--way outside--the comfort zone. This hilarious presentation, a big hit at last year's SHSMD conference, showcases healthcare marketers who stood up to their boards, their doctors and their CEOs. (Their identities may be concealed for career reasons.) You'll also have a chance to share your stories and your frustrations. And you'll leave with tools to use in shaping your battles as well as with the comfort of knowing you're not alone in the challenges you face! Register Now!About our Speakers: Prairie Dog|TCG is a national healthcare marketing firm that has partnered with more than 120 hospitals coast to coast. Jerry Hobbs, EVP/managing director, is a leading strategist having spent 12 years in product line development at a large Midwestern hospital before crossing to the agency side. Phil Smith, executive creative director, came to healthcare with a background in national consumer goods advertising and has challenged industry assumptions with applications from the consumer, tech, retail, destination and sports marketing sectors. Jerry and Phil have been guest speakers at SHSMD for 11 of the past 12 years and have presented at numerous other healthcare events.
|
